Stouffer's Fit Kitchen

Stouffer’s was looking for a way to boost sales and awareness of new Fit Kitchen bowls, a family of nutritious and delicious meal options designed to nourish people with active lifestyles. Our solution was a digitally-driven, sub-brand campaign called, “This is Fit”, with pieces including mobile video, carousel and TV. The assets utilized music to draw attention to the fresh, healthy ingredients found in Fit Kitchen bowls.

Role: Art direction