BONA JEONG
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Berocca

SXSW is a gathering of some of the world's most brilliant minds, but it's also a giant party. So we wanted to make sure brilliant minds weren't left out of important conversations because of silly hangover-induced typos.

Fact: #SXSW is the most misspelled hashtag of the festival every year.

To raise awareness of this, we corrected those misspelled tweets and gave folks a coupon for Berocca to help increase
their mental sharpness and physical energy... something we could all use after a night out in Austin, TX.

1x Shortlist Cyber - Cannes 2015
1x Shortlist Direct - Cannes 2015
Pick of the Day - Creativity Online
Editor's Pick - Creativity Online

Role: Design + Art Direction