BONA JEONG
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Benadryl

Benadryl wanted to increase usage among current users whose allergies are during the evening when their 24-hour medication wears off. They also wanted to drive trial of PEDs Benadryl among moms whose kids are starting to be afflicted by allergies. Our solution was playful illustrations that bring the horror of allergies to life in a fun, relatable manner.

Role: Art Direction